Animals are such agreeable friends. They ask no questions; they pass no criticisms.

- George Eliot

About Us

  • We Know Pets

    Pet parents are a powerful group in the economy. Collectively, we spend billions of dollars annually.

    Yet, we've been neglected with meaningless rewards. How often did you take advantage of a credit card's car rental insurance?

    We hope to change that with Sincere. By being part of the Sincere community, we will work together with pet merchants for mutual benefits. For us and our pets.

    The company is founded by pet parents who created some of the early social networks in the pet space. We know and love pets!

    It is time we got rewarded!

    The Sincere Team 🐾

    "Building the financial ecosystem for today's pet parents."

    Sincere is a tech-forward financial technology company, not a bank, with banking services provided by Lineage Bank, Member FDIC. The Sincere Mastercard® Debit Card is issued by Lineage Bank pursuant to a license from Mastercard and may be used everywhere Mastercard debit cards are accepted.